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For the last 15 years I have been working as an art director in advertising agencies, and therefore I have always been dealing with photographers, as we made sure everything was perfect: Promotional models with makeup at the right angle and with the perfect look, that articulate the client’s brand, thus presenting content that was not real, "Shutterstock" like images.
In street photography I wanted to tell a different story... Indeed, it is a way of connecting with the "Real world", bringing back feelings, ideas, stories and the moments that stand out .
I wanted to walk through the streets of Haifa while being constantly aware of momentary changes in light, surprising unpredictable moments, and to capture stories that have not been told.
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